February 01, 2015 13:11 UTC

In the News

Americans Making Final Preparations for Super Bowl Sunday

Millions are expected to watch the Baltimore Ravens battle the San Francisco 49ers for the professional football championship | IN THE NEWS

The helmets of the San Francisco 49ers and the Baltimore Ravens sit beside the Vince Lombardi trophy before a press conference ahead of the NFL's Super Bowl XLVII in New Orleans, Louisiana, Feb. 1, 2013.
The helmets of the San Francisco 49ers and the Baltimore Ravens sit beside the Vince Lombardi trophy before a press conference ahead of the NFL's Super Bowl XLVII in New Orleans, Louisiana, Feb. 1, 2013.

Multimedia

Play or download an MP3 of this story
From VOA Learning English, this is IN THE NEWS in Special English.
 
This Sunday, people around the world will witness two teams as they battle for the championship of American professional football. The Baltimore Ravens and the San Francisco 49ers are in New Orleans, Louisiana, to prepare for the 47th Super Bowl. Over one hundred million people are expected to watch the game on television, with computers or other devices.
 
The Ravens were formed in 1996 when the owner of the Cleveland Browns decided to move his team to Baltimore, Maryland. In 2001, the Ravens won their only Super Bowl game. The 49ers were established in 1946 as a member of the All-American Football conference. The team joined the National Football League in 1950.
 
They have won five Super Bowl championships. 
 
VOA reporter Jim Stevenson will be going to the game on Sunday.
 
“This is a really good match up. Most people thought that the 49ers were one of the favorites to reach the super bowl. They have an exceptional defense, explosive offense. Baltimore has always been known for its defense, very tough, physical, hard hitting team.”  
 
This Super Bowl game is unusual because the head coaches of the two teams are brothers. Baltimore’s John Harbaugh is the older of the two. Younger brother Jim formerly played for several professional teams, including the Ravens. He was a college football coach before moving to the NFL last year to lead the 49ers. 
 
The Super Bowl is not only a popular event to watch, but it also increases economic activity in the United States. Many people hold Super Bowl parties, spending lots of money on food, drinks and activities. Officials estimate the game will bring $434 million to the Louisiana economy and increase the number of visitors to the state.
 
A major part of the economic activity is coming from large companies that plan to advertise their products on television during ‘commercial’ breaks. Companies are spending up to $4 million for a single 30 second advertisement. But businesses would not spend this much money if they did not think it would lead to increased sales. The head of Volkswagen America told the Reuters news agency that the company’s recent Super Bowl ads have resulted in a doubling in the size of its business. 
 
This year, companies are recognizing the importance of social media. They know that many people will not only be watching the television broadcast, but will be near their computer or mobile phone. Coca Cola wants people to take part in its advertising. On Sunday, the company will be asking viewers to vote in an online competition between three groups competing for a Coke. Pepsi and Toyota are planning to use personal photographs in their ads. 
 
In the past, Super Bowl ads were closely-guarded secrets. But over the past few years, more and more companies have been making their ads public before the game. This year more than 20 companies have already released their ads. However, not everyone enjoys seeing the ads early. Some people like to be surprised. Because advertising during the Super Bowl is just as competitive as the game itself, some companies could change their ads at the very last minute.  
 
For those of you planning to watch the game, which team do you think will win? You can tell us on Facebook, Twitter or send a comment.

Correction: An earlier version of this article mistakenly reported the cost of an advertisement during the Super Bowl was $400 million. In fact, it is about $4 million.
This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Learn with The News

  • NASA's Dawn spacecraft heading toward the dwarf planet Ceres.   (Image - NASA/JPL-Caltech)

    Video NASA Spacecraft, Dawn, Close to Reaching a 'Dwarf Planet'

    Dawn is set to reach the dwarf planet Ceres in March. Scientists will use the spacecraft to gather clues about whether the distant, ice-covered object may have once had conditions to support life as we know it. Dawn, which left Earth seven years ago, will also explore another small planet, Vesta. More

  • Students learning computer skills on a mobile bus in Nairobi, Kenya

    Video Mobile Computer Lab Helps Thousands in Nairobi Slum

    A non-profit group is working to give Kenya’s poorest citizens access to information and technology. The Craft Silicon Foundation provides people who live in Kawangware a computer lab and computer training classes on a mobile bus. The bus has 12 computers powered by the sun through solar panels. More

  • Audio Former Secretaries of State Discuss National Security

    Henry Kissinger, George Schultz and Madeleine Albright talked about Islamic militants, immigration and the crisis in Ukraine. Protesters interrupted the event and tried to arrest Kissinger. They accused him of wrongdoing in South America, Vietnam and other countries. | As It Is More

  • Patriots Football

    Audio The Epidemic of Cheating in Sports

    Throughout time, cheating in sports has caused debate and dispute. Athletes often do whatever it takes to win in competition. Some take drugs that are meant to improve their performance, such as steroids. These might make them run faster or hit a baseball harder. More

  • freedom house vid

    Video Freedom House: Democratic Ideals Threatened Around the World

    The rights group Freedom House has reported a general decline in political and civil rights around the world last year. The group said its measure of international freedom has dropped in each of the past nine years. It added that democratic ideals are now under the greatest threat in 25 years More

Featured Stories

  • Hillary Rodham Clinton, left, joins U.S. Sen. Jeanne Shaheen, D-N.H., and Gov. Maggie Hassan, D-N.H., during a get out the vote rally.

    Audio Why Do So Few US Women Hold Top Jobs?

    A new study by the Pew Research Center found that the public says women are just as qualified as men to hold top positions in business and politics. But women are still not equally represented in those top jobs. Most Americans think they will see a woman president in their lifetimes. More

  • AFC Championship Football

    Superbowl Sunday: The Patriots, the Seahawks and Katy Perry, Too

    The National Football League championship game is hugely popular with sports fans and television advertisers. Tens of millions of people watch the game for the competitive play and for the funny commercials broadcast throughout. Many also enjoy the halftime show. This year Katy Perry will entertain. More

  • NYC subway art

    Video New York's 'Underground Museum' Pleases Passersby

    For the past thirty years, artists have been asked to create works of art for New York’s huge subway and train system. The works often relate to city life or to the neighborhood of a station. Some people call it New York’s “underground art museum," with over 250 pieces of original artwork. More

  • agridrone

    Video French Farmers Are Using Drones to Examine Their Crops

    It used to be mostly the military that used small, unpiloted aircraft, called “drones.” The little planes were very costly. But as they have dropped in price more people have begun to use them. Rescue workers and farmers are among the new users. The drones save money and time. More

  • Video Is There a Better Way to Track Passenger Planes?

    New technology could help to more closely follow passenger airplanes, and find them when they crash; international group to meet next month to discuss changes. Airline industry leaders and regulators want to improve airplane safety. They want better, more dependable tracking devices. More

Practice Your Writing

Confessions of an English Learner blog
Confessions of an English Learner blog

 

 

 

Tell us About Our Programs