October 09, 2015 10:29 UTC


A Comic Book About Business Finance

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A picture from the "Financial Intelligence" comic book A picture from the "Financial Intelligence" comic book
A picture from the "Financial Intelligence" comic book
A picture from the "Financial Intelligence" comic book


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This is the VOA Special English Economics Report.
You probably have heard of comic book heroes like Superman, Batman and Spiderman. But what about Tom the motorcycle shop owner, Joe Knight and Karen Berman?
Tom, Joe and Karen all appear in a comic book called "Financial Intelligence." But Mr. Knight and Ms. Berman are real people. In two thousand six, they wrote a book called “Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean.” It was written for people who need to learn quickly about accounting. The book explains, in simple ways, often-complex methods of keeping financial information. It became a best-seller.    
This month, publisher SmarterComics released a comic book that provides the same information in easy-to-understand, picture form. The new book is a combination of a textbook and a graphic novel. It tells the story of Tom, a mechanic who must quickly learn how to direct the motorcycle repair shop his father founded. Tom has no experience with finance, and is struggling with the business. Joe Knight and Karen Berman help him. Artist Dave Wachter made illustrations for the comic book.
Franco Arda is the founder and head of SmarterComics. He formerly worked as an investment banker. He started the company almost three years ago with his own money. He wanted to create educational comics that increase understanding.
FRANCO ARDA: “I think almost everybody understands the phrase that ‘a picture says a thousand words,’ so, I mean, mentally, probably ninety percent of us grew up with comics and they understand that comics or illustrations help learning a concept much quicker than just text alone.”
​Franco Arda says “Financial Intelligence” will help readers quickly understand many of the major areas of accounting. 
FRANCO ARDA: “Within an hour, you kind of get the idea of accounting, very quickly and not in a boring way. So you get these illustrations, you get the basics of accounting and you get some balance sheets and cash-flow statements.”
The new comic book is available in paperback. There will also be versions for iPad and iPhone users.
The website Entrepreneur.com named SmarterComics to its list of 100 Brilliant Companies of 2012.  The company has created comic book versions of more than ten other books. These include “Think and Grow Rich” by Napoleon Hill, “The Prince” by Niccolo Machiavelli and “The Art of War” by Sun Tzu. Later this year, SmarterComics plans to release a comic book by rapper 50Cent.
You can see some pages from the "Financial Intelligence" comic book on our website, voaspecialenglish.com. And that’s the VOA Special English Economics Report, written by Chris Cruise. I’m Mario Ritter.
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Comment Sorting
Comments page of 2
by: khanh viva from: vietnam
06/28/2012 3:11 AM
Although I am not good at finance but I think comic book is the great way to understand the problem is mentioned.

by: Jan
06/27/2012 9:57 AM
it is great idea! I very like comic book,I feel interesting when read.It help me understand my lesson.

by: ginji from: Japan
06/24/2012 11:59 AM
There are many comic books about educational contents in Japn.I have read these books before,for example history and philosophy.
these are easier to try to read and understand,but when you want to understand deeply,comic books are not enough.

by: Lee
06/15/2012 5:38 AM
I can't understand business finance on TV and newsparer. But I may be able to understand on comic books. I am interested in comic books because there are very interesting and easy for us to read and understand. I want to underatand business finance.

by: tmk
06/14/2012 2:39 AM
Many textbooks about accounting are very difficult to understand for many people. But, this book is not difficult. Because, this book is comic book which explains about accounting with use of letter and picture. It is interesting idea. I think people who need to learn quickly about accounting should read this comic book.

by: quang from: vietnam
06/13/2012 2:31 PM
these book are really good for people who are learning about the financial areas. i wish someday they will be imported to my country

by: inha
06/13/2012 12:31 PM
understanding with both letter and picture helps make people using their right brain and left brain at the same time. it can be the way to improve the effectiveness the most

by: Hanane
06/11/2012 2:39 PM
it will be interesting if they do it with may other subjects such medecine

by: hrk
06/10/2012 5:30 PM
Some economics are difficult to understand, so I think that it is good that people can learn by comics. The books with the picture is easy to understand for reader than a book explain by only character , and maybe it isn't boring. I want to read it.
I may surely understand economy if I read that comics.

06/10/2012 8:55 AM
Very exciting. Such an effort will find fruitful results, ofcourse. I agree that pictures have great educational value. Such an effort to impart mathematics through pictures can be copied by teachers of mathematics in school. The effort is highly appreciative. Thank you.

Comments page of 2

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