Since 1938, a red-caped superhero impervious to most earthly pitfalls has captivated the imagination of comic book, television, and movie fans around the world. Superman has become a cultural icon of the United States, and the merchandising and promotion of the character is a multi-billion-dollar industry worldwide. As VOA’s Kane Farabaugh reports, the release of the newest Superman movie, Man of Steel, is helping one small Illinois town cash in on its connection to one of the most beloved comic book heroes of all time.